The art of persuasion

People are different because of the difference between their goals and thinking or the difference of their view of things, and the different estimates and interests.

The difference between people is the original

Because people are different since childhood in their education, the environment has an impact on the formation of personality, because the behavior is a combination of genetics and the environment, so they have different principles and bases in dealing and values in addition to the different tendencies and interests.

What is persuasion?

Persuasion is the process of changing or reinforcing attitudes, beliefs or behavior.

Or we may say that it is a process of changing opinions and attitudes and consolidating ideas and strengthening inside others

One of the most important elements of persuasion is knowing the person you are talking to, when he to respond, when to refuse, and when to revolt.

Persuasion begins with credibility, so when we want to convince others in our words, we must have a base of credibility in putting forward the idea, and if the speech without credibility, the process of persuasion will be useless.

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