Nearly 60% of Saudi Black Friday shoppers more comfortable buying online

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Wed, 2020-11-25 23:12

DUBAI: As Saudi online retailers build up for Black Friday this weekend, a new survey found the majority of shoppers in the Kingdom said they feel more comfortable buying online this year than in-store.

The survey, carried out by advertising platform Criteo, comes as new data also found that online sales in the Middle East and Africa (MEA) surged 336 percent last year, while overall traffic rose 170 percent.

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